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Foundations of Marketing Cengage Learning. 2021 Gain the understanding you need to address all of the decision areas in marketing practice today with the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E. This edition blends marketing fundamentals with discussions of the latest, emerging topics and contemporary trends reshaping marketing today. You […]

Foundations of Marketing

Cengage Learning.
2021

Gain the understanding you need to address all of the decision areas in marketing practice today with the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E. This edition blends marketing fundamentals with discussions of the latest, emerging topics and contemporary trends reshaping marketing today. You examine the power of market research and analytics and the impact of artificial intelligence on marketing choices. This edition also introduces you to...

Digital Transformation in the Cultural and Creative Industries

Routledge.
2020

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late...

Synbio

Crossroad Press.
2020

Stolen DNA, shadowy links to North Korea—a scientist is lured into a dangerous game of weaponized disease in this “gripping, twisting” thriller (Janet Gilsdorf, author of Ten Days). Seth Stringer is a biohacker. Young, brash, and ambitious, he works in Cambridge, Massachusetts, hacking into DNA the same way hackers infiltrate computer systems: manipulating organisms by inserting new DNA or exploiting genetic mutations that can trigger fatal heart attacks or induce bipolar illness or...