Maurice Lacroix The watchmaker Maurice Lacroix is a relatively late arrival in the Swiss luxury watch industry. Yet, in its less than 45-year history, it has managed to establish itself in the crowded global field of Swiss luxury watch brands. Based in Saignelégier, Switzerland, in the Jura region of the country, Maurice Lacroix had its […]
Maurice Lacroix
The watchmaker Maurice Lacroix is a relatively late arrival in the Swiss luxury watch industry. Yet, in its less than 45-year history, it has managed to establish itself in the crowded global field of Swiss luxury watch brands. Based in Saignelégier, Switzerland, in the Jura region of the country, Maurice Lacroix had its breakout success in the 1990s with the Calypso collection, which helped establish the brand as a true player in the field. Later on, the collection became an inspiration for...
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