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Brand Wars SAGE Publishing India. 2021 Market disruption, pandemic-ridden economy and China’s digital and mobile dominance—Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by […]
Brand Wars
SAGE Publishing India.
2021
Market disruption, pandemic-ridden economy and China’s digital and mobile dominance—Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last...
Brand Wars
SAGE Publishing India.
2021
Market disruption, pandemic-ridden economy and China’s digital and mobile dominance—Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last...
The Tin Man
Xlibris Corporation.
2021
Bob Garver, an instrument engineer, has accepted a transfer from an Ohio chemical plant to help start up a large olefins plant in Texas. As he adapts to the new surroundings, the plant begins to experience unusual fires and an explosion. By chance, he sees a shadowy character (the Tin Man) acting suspiciously before and after the first fire. The fire is considered an accident until additional fires and an explosion make it obvious there is an arsonist loose. Bob works alongside Betty Marcum,...
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