Co-creating Brands Bloomsbury Publishing. 2019 Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences […]
Co-creating Brands
Bloomsbury Publishing.
2019
Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organisation so that, in many ways, brands are effectively co-created by...
Marine Chronometers at Greenwich
Oxford University Press.
2018
The Marine Chronometers at Greenwich is the fifth, and largest, of the distinguished series of catalogues of instruments in the collections of the National Maritime Museum. Housed at the Royal Observatory Greenwich — the 'home of time' and the Prime Meridian of the world — this extraordinary collection, which includes the celebrated marine timekeepers by John Harrison (1693-1776), is generally considered to be the finest of its kind in existence. The book is however much more than just a...
Wrist Watches Explained
Vyiha Publishing.
2016
This book wants to be an introductory book to those who have always been wondered how their precious watches work but never dared to ask. In this technical but yet easy to understand work, wrist watches are covered in an orderly way to have eventually an idea of not only the complex watches mechanisms but also the most important watch models and companies. It is not a substitute for the more advanced and detailed books about watches but this book will serve the curious minds well.
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