Stop Competing on Price Bien Pensado. 2017 Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. […]
Stop Competing on Price
Bien Pensado.
2017
Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a...
Strategic Retail Management
Springer.
2016
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all...
Abusing the Internet of Things
"O'Reilly Media, Inc.".
2015
This book is a marvellous thing: an important intervention in the policy debate about information security and a practical text for people trying to improve the situation. — Cory Doctorowauthor, co-editor of Boing Boing A future with billions of connected "things" includes monumental security concerns. This practical book explores how malicious attackers can abuse popular IoT-based devices, including wireless LED lightbulbs, electronic door locks, baby monitors, smart TVs, and connected...
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