Changing Governments in India and China iUniverse. 2016 The two most interesting governments in the world are those of India and China. Together, they control the lives and well-being of 2.3 billion people. Bingmans book analyzes their similarities and critical differences. Both remain heavily linked to their farms and villages, but in both, the future […]
Changing Governments in India and China
iUniverse.
2016
The two most interesting governments in the world are those of India and China. Together, they control the lives and well-being of 2.3 billion people. Bingmans book analyzes their similarities and critical differences. Both remain heavily linked to their farms and villages, but in both, the future is in the cities. Bingman analyzes their new economic policies, the rise of new middle classes, and their disturbing inability to provide adequate social services. Both are struggling with...
Marketing In India, Cases And Readings -
Vikas Publishing House.
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This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This...
Retailing Management
Tata McGraw-Hill Education.
2021
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