The Economist Marketing The Perfect Store Hachette+ORM. 2008 New York Times Notable Book: “A well-told business yarn . . . A fly-on-the-wall look at how eBay got to be eBay.” —Chicago Tribune When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he […]
The Economist
Marketing
The Perfect Store
Hachette+ORM.
2008
New York Times Notable Book: “A well-told business yarn . . . A fly-on-the-wall look at how eBay got to be eBay.” —Chicago Tribune When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce. In this fascinating book, Adam Cohen, the first journalist ever to get full access...
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