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Pricing Of Products & Services World Scientific. 2020 The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and […]
Pricing Of Products & Services
World Scientific.
2020
The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical...
2015 Worldwide Supply Chain Analysis: Notebook PC, Tablet, LCD TV and LCD TV Panel
資策會產業情報研究所.
2016
Global notebook PC market has been challenged since 2012, and the prevalence of smart handheld devices continues to put a dent in the notebook PC market in 2015. Meanwhile, after four years of rapid growth, development of the worldwide tablet market slowed down in 2014, with mature markets of the United States and Western Europe reaching a saturation point. By contrast, LCD TV shipments managed to grow slightly in 2014, thanks to the 2014 FIFA World Cup. This book presents an overview of...
Consumer Product Innovation and Sustainable Design
Routledge.
2015
Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day. It discusses how environmental concerns and legislation have influenced their design and the profound effects these products have had on society and culture. This book also uses the lessons from the successes and failures of examples of these consumer products to draw out practical guidelines for...
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